Welcome to the era of
pure.
Simple. Pure. Essential.
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Give your body what it actually needs. Nothing more, nothing less.
UBE Premium · Purple yam powder · 100 g
One ingredient. Nothing added.
100% pure purple yam powder from the Philippines. Rich in fiber and antioxidants, caffeine-free. One spoonful turns lattes, smoothies and desserts into something more nourishing.
$29.99 CAD
Wellness, the way we wanted it.
We started this because taking care of ourselves had become complicated. Too many rules, too many promises, and a lot of pressure to fix something that probably wasn't broken. We wanted a simpler way to feel good, one that fits into a real life and stays with you. So we kept only what we could explain, and let go of everything else.
Our story
Questions, answered.
Yes. LÜVA became PÜRERA in 2026. Same founders, same products, same team behind it. We changed the name because we wanted one that could grow with us. PÜRERA means a new pure era, a simpler and more honest way to take care of yourself. If you've ordered from us before, nothing changes for you.
We do. You'll find us in cafés, Pilates and yoga studios, clinics and wellness spaces, and we're open to any place that wants to offer something better to its clients. Write to us and tell us a bit about your space. If it feels like a good fit, we'll take it from there.
Everywhere in North America. Orders are prepared in Montreal and shipped across Canada and the United States. Shipping options and delivery times are shown at checkout before you pay.
Slowly, and with a short list of questions. Does it have a clear reason to exist? Can we explain what it does in plain words? Would we still want it if it stopped being trendy tomorrow? If the answer isn't yes to all three, we don't make it. That's why the range is small for now, and why it will stay that way as we grow.
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+1 438 373 4185
